My PR 324 class at WVU is doing an internship with SCVNGR this semester. It is a new type of social media that aims to be a marketing solution for local businesses. We have already done a communications audit on the potential market for SCVNGR in Morgantown. There seems to be a very big potential for SCVNGR users in college towns.
We have also created a sales letter and brochure to present to businesses who would potentially want to use SCVNGR. As the client relations position for my PR team, I am excited to see if local businesses will actually want to use this service to attract more college students into their store. Hopefully we will be working with local businesses soon.